real estate

San Diego Real Estate Brokerage Firm


A great deal of nonsense is talked about selling real estate in San Diego and the people involved in it. There is also a great deal of justified frustration among disillusioned customers looking for the right piece of real estate. So let me begin by clarifying some of the misconceptions before highlighting the genuine customer grievances.

Lets first agree the majority of people like buying. They dont like being sold to unless it is done really well, in which case they were not really sold to but helped to make a good purchase decision. The classic presentation Selling in all honesty has to be the oldest profession. Yet still to this day there are many people who argue forcibly that some people are natural salespeople. In actuality everybody is born a salesperson, and some people go on to develop their skills and later become true professional real estate sales agents.

Services We Provide

  • Comparative Market Analysis (CMA) — an estimate of the home's value compared with others. This differs from an appraisal in that real estate currently for sale may be taken into consideration. (competition for the subject property)
  • Total Market Overview — an objective method for determining a property's  value, where a CMA is subjective
  • Exposure — Marketing the home to prospective buyers
  • Facilitating a Purchase — guiding a purchaser  through the process
  • Facilitating a Sale — guiding a home owner  through the selling process
  • FSBO document preparation — preparing necessary documents for "For Sale By Owner" sellers
  • Real estate appraisal — in California, only if the broker is also licensed as an appraiser>
  • Home Sale Kits — guides advising how to market and sell a home
  • Hourly Consulting for a fee, according to  the client's needs
  • Leasing for a fee or percentage of the gross lease worth
  • Real Estate Management
  • Exchanging real estate
  • Auctioning real estate
  • Preparing contracts and leases. in California
  • Short Sales of homes underwater
  • Loan Modification
  • Filing for  Bankruptcy


10560 Greenford Drive


Mira Mesa 3 Beds Single Family Home
San Diego, CA 2 Baths 1239 sq feet

1334 Pacific Beach Dr


Pacific Beach 3 Beds Single Family Home
San Diego, CA 2.5  Baths 1197 sq feet

4419 Central Ave


Kensington 3 Beds Single Family Home
San Diego, CA 1 Baths 960 sq feet
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